back to list

GENERAL PURPOSE /

Established in 2024, GENERAL PURPOSE / is a trendy boutique that focuses on "purpose" and "choice," curating stylish, high-quality brands and products for the public. True to its name, the store signifies that everything in the world has a purpose, which doesn't have to be grand but can be simple and understated. Using the minimalist and unassuming concept as its selection style. In addition, the "/" in the name symbolizes choice, representing not only the choices of the customers but more importantly expressing that GENERAL PURPOSE / will bring a variety of options to everyone.